"The Slippery Slope" and "The AIDA Formula"

One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then get them to take an action: The absolute best way to get people down the Slippery Slope is by using the AIDA Formula: It can step-by-step slide people down that Slippery Slope for you! Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 😎