Alex LiebermanWhy SwipeFile exists....curation
Alex Lieberman nailed it on X: we’re drowning in content, but starving for clarity. There’s so much out there that...
Before and After style results testimonial for a shoe repair store
A single A-frame sign made a shoe repair shop an extra $183,750 per year. All it did was show “before...
Every time technology kills an industry, it reincarnates it in a slightly different way, and it becomes way bigger....like leather saddle makers being wiped out by the car industry but being reincarnated as making leather goods for cars.— Neville Medhora
Neville Medhora🎤 The SWIPES Email (Friday, April 18th, 2025)
Friday, April 18th, 2025 An educational (and fun) email by Copywriting Course. Enjoy!Swipe:Let's "Vibe-Market" an ad together!! Vibe-Marketing is where...
DaxaBot Security Robot
Spotted this tiny “security bot” patrolling a construction site. It doesn’t talk, chase thieves, or call the cops. But it...
More personal power washing flyer
Here’s a great before-and-after ad makeover. The original looks polished but stiff. The new one looks like Max actually printed...
Every generation thinks kids are too distracted
Thomas Jefferson once warned that novels were rotting young minds. He called them a “poison” that made kids reject reason...
Tesla AI hardware upgrades
Tesla’s camera upgrades tell a bigger story than tech specs — they show customers visible progress. Each version gets chunkier,...
Great fiction book: The Fossil
This book cover for The Fossil is a perfect lesson in visual marketing. One glance and you already know what...
Fifteenth Tax great headline and storytelling ad
Most CPA ads are snoozefests. But Fifteenth Tax grabs attention fast with: “We do what normal CPAs CAN’T.” Then, they...
Alex LiebermanIt's like Canva for Content
Alex Lieberman just dropped a killer idea with YouDistro.com. It’s basically “Canva for content.” You talk into your computer, ramble...
Function Health direct ad
You barely need a second to get what Function Health is offering. The ad spells it out cleanly: one membership,...
Bryan Johnson collaboration hair restoration ad
This Roots ad is a great example of how visual contrast grabs attention fast. The deep red glow on Bryan...
Neville MedhoraThe Business of Podcasting with Ryan Helms
Ryan Helms is the former CEO of Legacy Podcasting, a content marketing agency specializing in podcast and YouTube production.🎧 Prefer...
Minimalistic Cometeer Coffee ad
This Cometeer Instagram ad nails visual storytelling. You see boiling water hit a frozen coffee puck—and boom—it instantly becomes a...
Showcasing best-sellers ad with text mockups
Branch Basics nails it with this ad. No fancy lifestyle shots. No overcomplicated text. Just their top products, clearly labeled,...
90% of political stuff you see is very biased, beware
This chart nails a big truth: most people (or opinions) sit around the middle, not the extremes. But the loudest...
"The action happens on social media, and blogs are just resources."— Matt Kepnes (Nomadic Matt)
Public sign and private sign
Two signs, one message–but one is way more memorable. The first city sign politely bans fireworks. The second one, a...
How to solve any problem with first principles
Ever get stuck on a marketing problem that feels impossible? This flowchart nails how to think like a first-principles problem...
Vibe Marketing an ad with ChatGPT
This remake of Ernest Shackleton’s “Men Wanted” ad shows how quickly AI can turn a concept into a fully formed...
"College Is Broken" Palantir Ad
Palantir’s ad headline hits like a sledgehammer: “College is broken.” In six words, it taps straight into frustration felt by...
Codie Sanchez’s thoughts on how Dave Ramsey’s studio works
Codie Sanchez visited Dave Ramsey’s HQ and shared what she saw — a masterclass in mission-driven execution. Three buildings, live...
Greg Isenberg’s thoughts on how AI and SaaS will play out
Greg Isenberg dropped a truth bomb: AI isn’t killing SaaS, SaaS companies are killing themselves by refusing to evolve. The...