Crappy (yet grabbing) ad!
This ad for BugBug.io looks like it was made in Microsoft Paint by a 12-year-old. But that’s exactly why it...
Neville MedhoraThe SWIPES Email (Friday, May 9th, 2025)
Swipe:New split test time! I'm going to split test these five really different SwipeFile sign up forms. Site-wide signup is...
Profit Margin by Industry List
Some industries are money-printing machines, others barely scrape by. The charts here show banks and finance companies with sky-high margins...
SwipeFile.com Email Signup Split Test
SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...
Matt Gray "Clickable" Emails
Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a...
No one cares if your app is AI powered
Greg Eisenberg nails it: no one pays for “AI.” They pay for results. Too many startups lead with “we use...
Make sure you're solving an actual problem
Jason Cohen (founder of WP Engine) dropped a gem: if you can’t clearly say what problem your product solves, maybe...
Hatch Restore Alarm Clock "Prescription" Ad
Hatch nailed this ad by packaging its sleep device like a doctor’s prescription. It’s playful, relatable, and instantly positions the...
Proper Hotel Mother's Day Gift Email
This Mother’s Day email from Proper Hotels nails emotional appeal and visual storytelling. It’s not just selling hotel stays—it’s selling...
Waymo vs Tesla Sensor Suite
This side-by-side image of Tesla and Waymo tells a clear story: one bets on fewer sensors and smarter software, the...
The Proof Economy - Hiring Builders not Bachelors
Look at that image. Tombstones for GPA, Dean’s List, SAT scores—all buried. Front and center? A sign that reads, “Now...
StudStix "holding weight" demonstration video
This short video nails it. It shows the product doing its thing and tells you what it’s doing—all at once....
Neville MedhoraSell 10X more right now
Gary Halbert once asked: if you could have one advantage when running a hotdog stand, what would it be? People...
Oura Ring featured metrics ad
This Oura Ring ad is clean, classy, and laser-focused. It doesn’t scream features or technical specs. Instead, it taps straight...
Why You’re NOT Rich
Ever see someone blow up online and think, “Dang, they just got lucky!” Spoiler: they probably didn’t. They just did...
Noah KaganAction Gets Reward, Inaction Gets Regret
The chart nails it: Action leads up to rewards. Inaction spirals down to regret. Simple, visual, sticky. Marketing Analysis This...
Ayman Al-AbdullahHow to find your Ideal Client Persona
Ever worked with a client who drains your energy (and joy)? Ayman Al Abdul’s simple checklist makes sure that never...
"What are you trying to say here?
Dwarkesh Patel nailed it with this simple writing hack: when someone’s stuck writing, just ask, “What are you trying to...
Sam Parr16 Companies That Dominate Google Search Results.
Take a look at this image. Sixteen giant media companies basically own your Google search results. What looks like hundreds...
AI will grow industries
Garry Tan’s tweet nails it: every time tech “kills” an industry, it actually supercharges it. The spreadsheet didn’t destroy accounting—it...
Noah KaganAppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird
AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...
OpenAI ChatGPT Image Reddit Ad
You’d think OpenAI wouldn’t need ads. But this Reddit ad? It’s brilliant. A single image showing a bunny photo turned...
Ayman Al-AbdullahThe Everest Goal Setting Framework Pyramid
That pyramid image nails it. Big goals look huge and scary until you slice them into smaller, chewable chunks. The...
DesignJoy Monthly Pricing
Sometimes the smartest pricing move is also the simplest one. Designjoy nails this by offering just one price: $4,995/month. No...