Simple social proof
This ad from Allied Outdoor Solutions nails what most marketers overcomplicate. Clean photo. Clear promise. One simple line: “The #1...
All The Hacks - Become a 10x Better Writer with Neville Medhora
What makes some copy instantly grab your attention while others flop? Neville Medhora breaks down the art of writing that...
Little Dippers Food Truck Life Education
A school started a food truck run entirely by students. They handle cooking, branding, teamwork, and customer service — basically...
Sky King Mental Playground Podcast Studio
Sky King went from “generic podcast setup” to a full-on Japanese dojo vibe. The neon lights, wooden lattice ceiling, and...
Before and After style results testimonial for a blog post that grabs leads
Most marketers talk about their process or features. But this Copywriting Course testimonial skips that and jumps straight to the...
Famous “Endurance” Shackleton Ad
Most ads promise comfort, pleasure, or ease. Ernest Shackleton’s ad for his 1912 Antarctic expedition did the exact opposite—and pulled...
AI let’s anyone become the Director, Writer and Actor all in one
Remember when making a short film meant you needed a team—writer, director, actor? This sketch nails how AI is breaking...
Small Bets Pricing
The “One-time payment, lifetime access” headline from the Small Bets community is a masterclass in value framing. It tells you...
Seller Pic vs Canva Comparison Ad
AppSumo nails it with this SellerPic ad. Instead of fancy copy, they just show a side-by-side comparison against Canva Pro—and...
Before and After style results testimonial for a industrial printer company
This testimonial nails what most marketers forget: people don’t want a lesson, they want results. The Copywriting Course page uses...
Oura Ring ad great headline
Oura nails a perfect combo of simplicity and power. Their ad shows off five sleek rings with a headline that...
Alex LiebermanStoryArb Pricing
StoryArb’s pricing page hits hard: their “cheap” plan starts at $13,999 a month. Yet the setup makes that number feel…...
Neville MedhoraDeath of the "How-To" Business Model
That sketch nails it: the money used to be in teaching how to do stuff. Now it’s in simply doing...
HEADLINE: “97% of my clients refer me, here’s why”
This post nails social proof in one clean punch. The big, bold headline — “97% of my clients refer me,...
Us VS Them ad for a contractor
System Pavers nails this ad by doing one simple thing: showing a clear “us vs. them” comparison. No fluff, no...
Before and After style results testimonial for a wine seller email
This “before and after” testimonial from Copywriting Course nails it. Instead of saying “we teach great copy,” it shows a...
Ethereum’s Roadmap
Vitalik Buterin’s roadmap for Ethereum’s privacy evolution is a lesson in how to communicate complex change without losing your audience....
Small, Medium and Large Pricing Psychology
Ever noticed how you end up buying the large coffee because it’s “only” 50 cents more than the medium? That’s...
Matt Gray’s social media posting schedule
Matt Gray’s team nailed one of the biggest marketing challenges: staying consistent across platforms. This Miro board isn't just a...
Before and After style results testimonial for a power washing company
This before-and-after example nails one rule every marketer should tattoo on their brain: people don’t buy process, they buy results....
The Boring Company Flamethrower Letter
The Boring Company couldn’t ship propane for their flamethrower, so they mailed customers a $5 bill to buy some locally....
How popular candies got their name
Ever wonder why your favorite candy has its name? The secret is, those names weren’t random. Each one hides a...
The Venn Diagram of Success
This Venn diagram nails what most people forget about success: it’s not one magic skill, it’s the overlap. Talent alone...
Alex LiebermanWhy SwipeFile exists....curation
Alex Lieberman nailed it on X: we’re drowning in content, but starving for clarity. There’s so much out there that...