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Most CTOs don’t realize they’re the brand. They post job openings and wonder why no one applies.
People don’t follow companies. They follow builders who inspire them.
That’s why your best candidates already follow someone else.
Most tech leaders think their company brand will attract talent. But as Aadit Sheth points out, people follow builders, not...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest.
We had 93,535 subscribers. I charged them $26 per 1,000...

Sam Parr shared the first cold email that kicked off The Hustle’s ad sales. One simple, personal email to Wealthfront...
Largest tech campaign in LA’s history
307 billboards
160 buses
500 bus shelters
$500,000 https://t.co/4gK97hkbHt




Every single available bus shelter in LA is now a friend ad https://t.co/mnRylr8ElE

Avi Schiffmann just pulled off the biggest tech ad blitz in LA history. Over 300 billboards, 160 buses, and 500...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
...
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...
Apple TV+ has rebranded to Apple TV.
The studio says this is their “vibrant new identity” https://t.co/UhVWeY7ncU


Apple just dropped the “+” from Apple TV+. It’s now just Apple TV again. Clean, simple, classy. And that’s exactly...
Either sell extremely expensive to a select few or sell something super cheap to everyone. The middle is where people die.
Alex Hormozi nails a hard truth about pricing: the middle is a graveyard. Brands either win by going premium and...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest. We had 93,535 subscribers.
I charged them $26 per...

This is a cool story.
Most “networking” advice gets overly complicated. Paul Yacoubian keeps it simple: make a list of the 20 people who can...