Dinner with strangers friend meeting service
This Reddit ad from Timeleft nails emotional contrast. It shows someone lonely at home on the left, then laughing with...
Apple iPhone 16 Reddit Ad
Apple’s ad for the iPhone 16 Writing Tools nails what most marketers forget: you don’t have to explain a feature...
Neville Medhora🎤 The SWIPES Email (Friday, January 24th, 2025)
Friday, January 24th, 2025An educational (and fun) email by Copywriting Course. Enjoy!Swipe: Do you know almost everything we post in...
Always Be Launching because tbh no one gives a shit about your new product anyway.— Andrew Chen
Delonghi Coffee Machine Text Markup Ads
DeLonghi’s Instagram ads are a masterclass in using text markup to spotlight features without overwhelming the viewer. Each post pairs...
How to use SwipeFile.com
Before the internet, marketers hoarded ads in physical folders like the one in this photo. Those old-school swipe files were...
I got tired of struggling to find study space at packed libraries @UWaterloo 🎓
📚That's why I built Spots, a tool that helps you find open classrooms for studying on campus! No more wandering around—just focus on getting stuff done 💪...
Studying Space Software X Post
Akshar Barot solved his own problem. He couldn’t find study space on campus, so he built “Spots”—a tool that shows...
Most popular grocery store by state
Here’s a smart twist on a boring data chart: instead of using a bar graph, this map shows the most...
Cool SwipeFile Newsletter Signup GIF
This image nails it. It instantly shows what SwipeFile emails are all about: marketing inspiration from legendary ads, packaged neatly...
Before and After House Exterior Makeover
Nothing beats a good before-and-after to show transformation. This house remodel pic says more than any ad copy could. It...
Oat Milk Funny Packaging
This oat milk carton headline looks like a copywriting glitch at first glance. But that’s the trick. It’s a self-aware...
Funny do not park here sign
This sign could just say “No Parking.” But instead, it uses humor to make the message land. It borrows from...
North America's Top Tech Talent Hubs Map
This map is gold for any marketer recruiting or selling to tech professionals. It shows where the brains of the...
How To Argue Hierachy
Ever watched a brand argue online and thought, “Wow, they just lost me”? That’s because not all arguments are created...
Darebee Homepage
This homepage is a masterclass in clean, action-driven design. Darebee’s layout is simple, visual, and gets you moving fast—literally. No...
Skirt Length Chart
This hand-drawn skirt chart turns what could be a dull product guide into something instantly understandable and fun. One image...
Bodyweight exercises you can do with no equipment
This bodyweight exercise chart by Neila Rey nails it. One glance and you instantly get what to do, which muscle...
Neville Medhora🎤 The SWIPES Email (Friday, January 17th, 2025)
Friday, January 17th, 2025An educational (and fun) email by Copywriting Course. Enjoy!Swipe: A major way Coca-Cola and Pepsi compete is...
App Store Rank vs Downloads graph
This chart shows the brutal drop-off in visibility vs downloads. The #1 app pulls around 90,000 downloads per day. Drop...
A 20-year US study found that 70 per cent of wealthy families lost their wealth by the second generation, and 90 per cent by the third.— The Financial Times
The most playful cities in the US
This infographic ranks U.S. cities by playfulness—based on playgrounds, parks, splash pads, toy stores, and more. It’s bright, fun, and...
Coca-Cola -vs- Pepsi Exclusive Brand Deals
Coke vs. Pepsi isn’t just about taste. It’s about territory. The image shows the battlefield: fast food and restaurant chains...
Justin Moore's Sponsor Magnet Book
Justin Moore’s Sponsor Magnet nails the concept of visual marketing. One glance and you know exactly what this book promises—turning...
Prince Chunky Spaghetti Sauce Print Ad
This old-school ad from Prince Spaghetti Sauce nails “simple idea, strong visual.” It shows two Mona Lisas holding sauce jars—one...