Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad. They also...
Fun “Lighting Evolution” Visual Chart
In a neat visual way this chart shows the “cool technology” of each era of lighting, and how it got...
Shocking Visual Demonstration of Lethal Dose Drugs
Instead of using words and data to describe lethality of different drugs, these viles each show a lethal dose of...
“Handwritten” commercial flooring direct mail flyer
This direct mail flyer is full of attention-getting features: 1.) It looks “handwritten” 2.) It “highlights” the offer with lines....
Hilarious “Hot & Spicy” Pringles Ad
This is a clever Hot & Spicy Pringles ad showing a guy eating Pringles lighting up a hot air balloon...
How To Survive A Bear Attack Graphic
This is a helpful graphic with a catchy “rhyme” that shows you how to survive a bear attack. Apparently for...
Great “zoomed out” view of literacy rates data
Sometimes day-to-day it’s difficult to see progress, but if you “zoom out” you can see huge changes occurring. This literacy...
They're not buying a product, they're buying the transformation
Cool image that shows that people buy your product/service to turn them into something better.
HeyDay Simple Two-Tier Pricing
This is a nice example of Two Tiered Pricing from HeyDay. A simple monthly option and yearly option which saves...
Pet to Human Years Calculator
Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.” However the story is a...
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out...
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup...
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.” The desire to collect is...
Awesome bicycle part labelling graphic
This frame-worthy graphic shows a bicycle and simultaneously draws and labels each part of a bike.
Physical writing proofreading markup symbols
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers...
Nuclear Explosion Size Data
Instead of boring bar charts show boring data, this chart uses nuclear explosion visuals to show the different sizes of...
Showing off the “call in” feature on a VCR
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot...
Clever pop-up to capture competitors customers
I saw this pop-up on Captivate.fm that's taking advantage of another podcast host closing down, so they give all their...
Visualization of Earth’s population
When visualized out proportionally, the United States and North America combined look shockingly small. If this was shown in raw...
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how...
Visual demonstration of 400 calories of different foods
This clever image visually demonstrates how full your stomach would be with different types of food. You can easily see...
Age Appropriate Chores List
This cool guide of chores shows common chores for different ages of children.
Clever “Battery Bar Chart”
I thought this was a clever way to spice up a boring bar chart with a “Battery Bar Chart” 😂
Cool Felix The Cat ad from 1959
This is a fun ad that would be frame-worthy! It uses an eye-catching huge image of Felix The Cat smiling,...
