How the name “Hampton” came about

Sam Parr didn’t pick “Hampton” because it sounded fancy. He picked it because it felt classy, trustworthy, and had an effortless prestige to it—exactly what you’d want from a private club for entrepreneurs.

Marketing analysis

Names can carry invisible meaning. “Hampton” makes your brain think of “The Hamptons,” luxury, seaside estates, and old money. That mental shortcut instantly creates an aura before you ever read a tagline or visit the site.

Why it works

• Uses association bias: links to a pre-existing mental image of status
• Easy to pronounce and spell
• Feels timeless and premium
• Doesn’t box the brand into a niche

Examples

• “Soho House” sounds exclusive and artistic
• “Allbirds” feels natural and simple
• “Rolex” short, sharp, luxury-coded name
• “Virgin” signals boldness and rebellion instantly