Actionable tips to become a better writer—whether it’s for work, business, or everyday life. We cover the biggest copywriting mistakes, essential skills for effective writing, the only copywriting formula you need to know, plus the tools and exercises (including AI) to sharpen your writing.

Neville Medhora is the founder of Copywriting Course and SwipeFile.com. He’s worked with top companies to help them craft high-converting copy to grow their sales exponentially.

Full Show Notes:

(00:00) Introduction

(01:54) Why Effective Writing Is an Important Skill to Learn

(03:23) Biggest Copywriting Mistakes People Make

(06:50) Skills Needed to Be a Good Writer

(10:15) Why Neville Recommends Reading Your Copy Out Loud

(10:57) Tactics to Be Brief and Clear

(14:13) The Importance of Revisions

(19:42) The AIDA Formula: The Only Formula Needed in Copywriting

(24:09) Ways to Get People to Respond to Cold Emails

(26:17) Calendly Hack for Scheduling Meetings

(27:33) Why Email Subjects Are Not as Effective as You Think

(30:55) When to Use Direct Mail vs. Cold Emails

(34:17) Tactics to Make Your Resume Stand Out

(39:51) Why You Should Use Templates More Often

(38:28) Tools That Will Help You Write Better

(42:10) SEO 1.0 vs. SEO 2.0

(50:09) Exercises to Improve Your Writing

(51:46) The Impact of Mastering Copywriting

(52:49) Hacks to Expand Your Social Network

(56:54) Where to Find Neville and His Work