Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Shiny Object Syndrome Image
This image effortlessly depicts how shiny object syndrome can ruin your growth and success.
Wonderbra Print Ad
This Wonderbra ad doesn't even say anything about the product, but it captures attention, and the target market will immediately...
Durex End of the World Print Ad
This ad worked back when the Mayan calendar predicted the end of the world. I bet it'd work again today....
Barbecue Street Drain Ad
Here's a cool example of how you can use basic outdoor structures to create your ad.
Coffee Economics Image
This is a great example of how you can organize data into an attractive, easy-to-understand image.
3-Tiered Pricing Example from IPMonitor
This is a clean simple 3-tiered pricing plan that clearly indicates which is the best plan to buy.
TransferWise Newspaper Ad
The letter format of the ad is eye-catching. It also makes the reader feel like TransferWise is on their side,...
Method Dish Soap Description
Here's an example of how to bring a boring, ordinary product to life with creative product descriptions.
Tiny Capital Homepage
This homepage has the perfect mix of a clear offer, empathy, benefits/USP, social proof, and a call to action—all wrapped...
Classic magazine ad for a storytelling class
This is a classic magazine ad with a grabbing headline, and a story about how ordinary people can write a...
Vapona Bug Killer Spray Print Ad
This relatable image perfectly depicts the shortcomings and frustrations that this bug spray solves. Sometimes with the right images, you...
Porsche Print Ad
This Porsche ad goes straight for the jugular. Not only does it call out competitors, but it also calls the...
Talking Conversion Rate Optimization, Copywriting, and Content Marketing for SEO with Peep Laja.
Peep Laja is the founder and CEO of CXL, or ConversionXL, which is a top name in the marketing world....
3M Security Glass Street Advertisement
This creative ad shows the quality of the product in the ad itself. They literally put their money where their...
IPMonitor SaaS Homepage
This is a solid homepage that quickly gets the point of the business across, lists the features and benefits, and...
Weapons of Mass Creation Poster
This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post...
Schweppes Print Ad
This ad makes you feel like Schweppes has "taken over" the territory. And if you're not drinking it, you're the...
Volkswagen Vintage Ad
This vintage ad is a great example of how you can take one feature (or in this case, an add-on...
Project Untethered Car Marker Advertising
If you have a small marketing budget and want attention, sometimes the "cheap and ugly" approach can work wonders. This...
Porsche "Unleashed" Print Ad
The headline + photo combination in this ad makes you instantly start imagining what that unleashed energy would feel like....
Axe Exit Sign Sticker Ad
This clever Axe bodyspray ad is stuck on the wall next to emergency exit signs to make it look like...
Wealthiest People Diagram
This chart makes it easy to quickly visualize where the uber-wealthy people live in the world.
Starting a 1.7million reader email list with Sam Parr of TheHustle
Sam Parr is founder and CEO of TheHustle, a newsletter with 1.7 million readers a day.We talk about how to...
Alka-Seltzer Hangover Ad
This ad does a great job using images to tell the story. People who are too lazy to read can...
