
🎤 SWIPES Email (Friday May 10th, 2024)
Edition: Friday, May 10th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: I saw...

Crappy Plunge Ad
Ever seen an ad so bad it’s good? That’s exactly what’s going on with Plunge’s “Our Designer Is On Vacation”...

How much time you spend with __________ vs age (chart)
This chart shows how our time with family, friends, coworkers, and even ourselves shifts dramatically as we age. It’s not...

🎤 SWIPES Email (Friday May 3rd, 2024)
Edition: Friday, May 3rd, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: You know...

AIDA Formula low effort -> high impact
Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...

Really intriguing billboard
This billboard looks almost “too simple.” Just a black-and-white shot, a censored face, and the words really.com. No brand. No...

🎤 SWIPES Email (Friday April 26th, 2024)
Edition: Friday, April 26th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: On one...

🎤 SWIPES Email (Friday April 19th, 2024)
Edition: Friday, April 19th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: I propose...

U.S. Interstates visual
This simple map explains U.S. interstates: even numbers run east-west, odd numbers run north-south. Simple. Visual. Memorable. That’s how great...

2023 US age to net worth comparison.
This chart looks boring… but it’s magnetic. Everyone wants to know where they stand. How rich am I compared to...

🎤 SWIPES Email (Friday April 12th, 2024)
Edition: Friday, April 12th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: While this...

Free Advice Ad for The Hiten Show
Podcasts are turning into call-in shows again, and it’s genius. The image here from The Hiten Show nails that “call...

🎤 SWIPES Email (Friday April 5th, 2024)
Edition: Friday, April 5th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: When you...

Speedy Wash Pricing
Ever stare at those car wash packages and still pick “The Works” just because it feels better? You’re not alone....
Chris Dunn: Trader, BitCoin, Investing Money, and Hitting Financial Freedom Through Long Term Investing
Most traders lose money fast. Chris Dunn didn’t. He’s one of the few long-term traders who consistently wins—both in traditional...

Retention.com’s Home Page
This homepage is a masterclass in clarity and focus. Retention.com knows exactly who they’re talking to (DTC brands) and what...

🎤 SWIPES Email (Friday March 29th, 2024)
Edition: Friday, March 29th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: This 1950's...

Retention.com’s Problem Explainer
This “hover-over” section nails something most marketers miss: diagnosing the customer’s pain before pitching the cure. Each hover reveals a...

Q2 is near
Most people give up on their goals by March. This image flips that mindset on its head by literally crossing...

Total Addressable Market
Everyone loves big numbers. But when you’re pitching a new product, it’s not about how big your TAM (Total Addressable...

The AIDA Slippery Slope
Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...

Top TV vs. Seinfeld
Back in 1993, a random Seinfeld episode pulled more viewers than all five top sitcoms of 2023 combined. That’s not...

"The Slippery Slope" and "The AIDA Formula"
Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...

🎤 SWIPES Email (Friday March 22nd, 2024)
Edition: Friday, March 22nd, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: One of...