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Posted by Neville MedhoraNeville Medhora

🎤 S.W.I.P.E.S. Email (Friday September 8th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼​Edition: Friday, September 8th, 2023​​A fun email for Friday. I...

Swipes Email/Newsletter
Sep 8, 2023
ad-copy-ballroom-jeans-callouts

Duluth Trading Company Funny Jeans Ad

Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...

Ads/Copywriting/Emails
Sep 8, 2023
shoe-profit-example

Shoe profits bar chart

This eye-tracking study on Nike’s $100 shoe profit chart reveals a juicy secret: people don’t read graphics the way we...

Pricing/Money/Data
Sep 7, 2023
Howdy-flyer-front

Great word-of-mouth recommendation flyer

Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to...

Ads/Flyers/Copywriting
Sep 6, 2023
Soft-drink-company-chart

Consolidation of the soft drinks industry

That chart is wild. Coca-Cola, PepsiCo, and Keurig Dr Pepper control nearly 94% of the soft drink market. Every “different”...

Data/Images/Advice
Sep 5, 2023
teaching-pyramid

“Learning Pyramid” chart

This chart is a goldmine for marketers. It shows how much people actually remember from different learning methods. Spoiler: lectures...

Wisdom/Data/Images
Sep 4, 2023
1973-ford-pickup-ad

1973 Ford Pickup Print Ad

This vintage Ford pickup ad isn’t just pretty — it’s a masterclass in clarity. Each box highlights a truck feature...

Ads/Print Ads/Copywriting
Sep 3, 2023
goodyear-tire-dps-ad

Cool “social proof” style Good Year ad

This ad is a masterclass in visual persuasion. It proves two things: people trust what others already trust, and your...

Ads/Print Ads/Data
Sep 2, 2023
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Posted by Neville MedhoraNeville Medhora

🎤 S.W.I.P.E.S. Email (Friday September 1st, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 1st, 2023​​A fun email for Friday. I...

Swipes Email/Newsletter
Sep 1, 2023
tim-urban-whats-our-problem-book

Awesome book promo stick figure

This promo for Tim Urban’s What’s Our Problem? is a masterclass in visual focus. It’s minimal, funny, and instantly recognizable...

Ads/Books/Funny and Weird
Sep 1, 2023
cadillac-1978-car-ad

1978 Orson Welles Cadillac Ad

This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...

Ads/Print Ads/Copywriting
Aug 31, 2023
using-a-bad-testimonial-to-show-good

Using bad testimonials to show the good

Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...

Ads/Copywriting/Data
Aug 30, 2023
“Do a SWOT Analysis for my company [COMPANY]” (3)

Do a ChatGPT SWOT Analysis on your company

“Do a SWOT Analysis for my company [COMPANY]” looks basic, but it’s secretly genius. It’s a classic marketer’s move to...

Emails/Data/Advice
Aug 29, 2023
social-media-phone-time

Have a better weekend with less screen time

Everyone talks about cutting screen time, but this post shows exactly how to do it in 3 easy clicks. The...

Motivation/Images/Advice
Aug 28, 2023
coffee-image

Clever Coffee Graphic Off/On

A cup of coffee becomes an ON switch. Simple, visual, and brilliant. The image plays with words and design—no copy...

Ads/Funny and Weird/Data
Aug 27, 2023
what-you-planned

What you planned -vs- What really Happened

Ever start your day with a perfect plan… and by noon, you’re juggling Slack, emails, and random “urgent” stuff? The...

Wisdom/Motivation/Funny and Weird
Aug 26, 2023
swipes-email-madmen-style-banner.png
Posted by Neville MedhoraNeville Medhora

🎤 S.W.I.P.E.S. Email (Friday August 25th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, August 25th, 2023​​A fun email for Friday. I...

Swipes Email/Newsletter
Aug 25, 2023
f-35-strike-fighter-project-ad

Pratt & Whitney defense contract print ad

The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...

Ads/Print Ads/Copywriting
Aug 25, 2023
snickers-ice-coffee

Snickers Iced Coffee Can

You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy...

Ads/Packaging/Data
Aug 24, 2023

Who is your target audience?

Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...

Ads/Formulas/Copywriting
Aug 23, 2023
CTA_say-this

Different Call To Action Examples:

Most CTAs sound like dull instructions: “Click here,” “Join now,” “Save this post.” Snooze. This graphic shows how to make...

Copywriting/Headlines/Images
Aug 23, 2023
Courses-Reforge-landing-page

Reforge courses landing page:

Reforge’s course page doesn’t scream “Buy now.” It quietly proves its value. From expert names to clean design, everything builds...

Copywriting/SaaS Pages/Images
Aug 22, 2023
Membership-Reforge-landing-page

Reforge membership landing page:

Reforge’s membership page nails the art of making “a ton of stuff” feel simple and valuable. Instead of dumping content,...

Copywriting/Home Pages/Websites
Aug 21, 2023
Virgin-v-British-Airways-marketing

BA Can’t Get It Up Stunt

In 1999, British Airways struggled to raise the London Eye on time. Richard Branson saw the delay and sent up...

Ads/Print Ads/Copywriting
Aug 20, 2023

Command Palette

Search for a command to run...