Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Schweppes Print Ad
This ad makes you feel like Schweppes has "taken over" the territory. And if you're not drinking it, you're the...
Volkswagen Vintage Ad
This vintage ad is a great example of how you can take one feature (or in this case, an add-on...
9 pieces of advice (things I'm glad I did when I was younger)
Do lots of “experiments.”You’re gonna die. Plan life backwards.Start a blog.Listen to people who walk the walk.Become a Triple Threat.Start...
Casper Daylight Savings Email
This email goes to show that you can use just about any holiday to invent a creative reason to have...
Asos Last Minute Christmas Sale Email
Tons of people wait until the last second to buy their Christmas presents. This ad lets people know there is...
1-800-Contacts Warm Email Reminder
This simple email is super effective. 1.) It reminds me to change my monthly contacts, which is very helpful because...
San Fransisco 49ers Black Friday Email
This email does a great job of getting people engaged and curious by offering a "scratch-off discount" for Black Friday.
Black Friday + Cyber Monday Sales Graph
This graph shows the spikes in Shopify store sales seen on Black Friday and Cyber Monday compared to the rest...
Canvas Pop Black Friday Email
This is a great Black Friday offer because it's super simple—40% off your entire order. This makes it life easier...
Sam ParrStarting a 1.7million reader email list with Sam Parr of TheHustle
Sam Parr is founder and CEO of TheHustle, a newsletter with 1.7 million readers a day.We talk about how to...
Alka-Seltzer Hangover Ad
This ad does a great job using images to tell the story. People who are too lazy to read can...
Tiny Capital Homepage
This homepage has the perfect mix of a clear offer, empathy, benefits/USP, social proof, and a call to action—all wrapped...
Mahabis After Christmas Sale
After buying Christmas gifts for everyone else, this email lets you get one for yourself. It's a great excuse to...
Bonobos Thanksgiving Checklist Email
This email sticks out from the rest of Thanksgiving/Black Friday emails that just promote discounts. It's relatable, funny, and subtly...
Noah KaganYouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo
Noah Kagan started AppSumo, Sumo, King Sumo, NinjaCard, KickFlip, BetArcade, 3 conferences, SendFox, OkDork, and so many other businesses I...
Loft Thanksgiving Email
This Thanksgiving week sale does a lot of things right. It offers a simple deal It ties the deal to...
Julep Cyber Tuesday Sale
Julep takes things to a whole other level by not only offering a Cyber Monday sale, but also a Cyber...
Poppin Cyber Monday Email GIF
Here's a formula to test in one of your Cyber Weekend emails: Simple Offer + Cool GIF No need for...
TransferWise Newspaper Ad
The letter format of the ad is eye-catching. It also makes the reader feel like TransferWise is on their side,...
Method Dish Soap Description
Here's an example of how to bring a boring, ordinary product to life with creative product descriptions.
Puma Christmas Overnight Shipping Email
Most people wait until the last second to shop for Christmas. This Puma email reminds people that they can order...
Vezina Work From Home Outdoor Ad
This outdoor ad of a businessman in his underwear captures attention and ties into current events.
Huckberry Black Friday Sweepstakes
Instead of offering a fixed discount, Huckberry makes their Black Friday deal a surprise AFTER you purchase. This makes shopping...
Cathryn Lavery of BestSelfCo Interview About eCommerce, Shopify & Amazon, and Crowd Funding Products
Cathryn Lavery is the founder and CEO of BestSelf.co, she’s created and sold over $25 million in products. Originally an...
