You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
The best copywritng makes people...
This poster from ABC Copywriting is maddeningly good. It says, “The best copywriting makes people…” and then leaves you hanging...
8 qualities of a great swipe
A great swipe isn’t just something that looks good—it’s something that makes you stop, learn, and act. The image above...
1960's 7-Up "Sea Air" Print Ad
This 1960s 7-Up ad shows a playful scene on a ship deck — two friends mid-game, one grinning with a...
Ikigai = Good + Love + Needs+ Paid
This simple graphic nails a big truth: the best marketing careers (and campaigns) live at the intersection of passion, skill,...
"You just proved that these signs work" bus stop sign
Saw this in Orlando—a bench ad that literally says: “You just proved these signs work.” It’s clever, funny, and meta....
6 Copywriting Formulas
This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...
A real business is a well oiled machine that can run without you. A side project needs you involved all the time.— Sam Parr
AI rapid progress
AI art tools have been sprinting, not walking. This Midjourney timeline shows what just one year of updates can do...
Big ole numbers are good
See those bright, bold percentages on the screen? They instantly grab your eyeballs and scream credibility. This is how you...
The absolutely insane travel schedule of a comedian
Stand-up comedy looks nothing like your average job. Louis C.K.’s 2025 tour proves it: 107 shows, 69 cities, 28,000+ miles...
$3,000,000 email copy I did for a farm company
Sometimes, a few words can grow crops of cash. Nev helped a farming company rewrite just three emails—and those emails...
Shinesty “Emails Suck” email signup:
Shinesty’s email signup popup hits hard and funny: “Emails suck, ours don’t.” Instantly, you know what they offer and how...
The Anatomy of Great Newsletter Design
If your newsletter looks messy, readers bounce. This visual from EmailLabs shows a clean blueprint every marketer should steal: headline,...
Write a business E-Newsletter in 5 Steps
Most newsletters flop because they’re random info dumps. This visual from ClassyWriting nails how to fix that with a clear...
Newsletter Template with formatting
This email template nails the basics — clear structure, visual hierarchy, and obvious calls to action. It’s clean, repeatable, and...
Here's how to interview a boring guest
Ever listened to an interview that just dragged on? Nev figured out how to keep conversations punchy, even with dull...
Anatomy of a Successful Print Campaign
This visual breakdown nails what makes a print ad succeed: clarity, focus, and a strong call to action. It’s not...
How much does it cost to advertise on social media chart
Ever wondered how much it actually costs to run ads on social media? This chart breaks it down beautifully and...
The Perfect Facebook Ad template with callouts.
This visual from EngineScout breaks down exactly what makes a Facebook ad pop. It’s not rocket science. It’s structure. Each...
Meeting Flyer Template
This meeting flyer nails something most marketers forget: clarity sells. It’s not flashy, but every section has a job. Title...
Be adjacent to expensive transactions. If you sell an $80,000 car and get a percentage, it could be a lot of money.
If you don't get what you want, it's a sign either that you did not seriously want it, or that you tried to bargain over the price.— Rudyard Kipling
Before/After Software Ad for Icon
This ad from Icon is a masterclass in visual contrast. On one side: a chaotic pile of tools adding up...