
Pricing the process, not the output
Most freelancers undercharge because they only price the final output — like a logo or ad copy. But as you...

The Wright Brothers Bicycle Ad
Before they built airplanes, the Wright Brothers sold bicycles. This old newspaper ad for their “Van Cleve” bike looks simple...

Copywriting Formulas
This hand-drawn chart nails one of the simplest and most powerful tools in copywriting: AIDA. It’s old-school, but it’s everywhere...

🎤 S.W.I.P.E.S. Email (Friday June 16th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼A fun email for Friday. I hope you enjoy!Edition: Friday,...

Budweiser “don’t add salt” Ad
Back in the day, people thought adding salt made beer better. Budweiser wasn’t having it. Their ad shouted “Don’t!” over...

Cool Econoline Van Ad
This ad didn’t need words. Just a bright orange Ford Econoline sitting on a beach, looking like the hero of...

Much information, Very Small Space, Many Educational
This “9 Easy DIY Spice Blends” graphic from Women’s Health nails one thing marketers always chase: turning complex info into...

Grabbing coffee headline
This vintage Maxwell House ad is a masterclass in dramatic curiosity. The headline screams “AMAZING COFFEE DISCOVERY!” — then teases...

Kool-Aid Benefits Ad
This ad makes a simple red drink look like the smartest financial and “health” decision ever. The smiling pitcher grabs...

Meme Ad from HeroPost
This ad from Heropost uses a popular meme format to make a strong pricing statement. Instead of boring charts or...

Selling supplements in 1909
This old Grape-Nuts ad from 1909 could practically run on Instagram today. It promises “Brain Power” and throws in enough...

Oura Ring readiness score
Oura nails it with this screenshot: a single score, a minimal crown icon, and crisp mountain backdrop. It instantly tells...

🎤 S.W.I.P.E.S. Email (Friday June 9th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sponsor✍🏼A fun email for Friday. I hope you enjoy!Edition: Friday,...

How many ancestors does it take to make YOU?
This “Ancestral Mathematics” image nails one thing perfectly: scale and emotional storytelling. It takes something abstract (your family tree) and...

Jaspr which makes high end air purifier
When wildfires blanketed cities in orange haze, Jaspr didn’t just wait it out—they launched early. Smart move. They had a...

The ULTIMATE way to spread your advertisement
Here’s a secret weapon from the OG advertising legend, David Ogilvy: make ads people actually want to keep. Take his...
If I was born 200 years ago.
Most marketers focus on growth hacks and funnels. But sometimes, your biggest creative boost comes from gratitude. The Marketing Lesson...

Support your favorite business for free
This image nails visual marketing. It turns a boring idea—“support small businesses”—into a fun fake receipt. The outcome? It instantly...

Lex Fridman on perspective
Lex Fridman nails a simple truth here: you’ll find what you look for. The same goes for marketing. If you...

Bruce Lee Workout
This image nails it: Bruce Lee’s physique on the left, his exact workout routine on the right. First, it shows...

Clever OJ ad makes you look closer at it
This classic Minute Maid ad shows a pitch-perfect way to make value visual. Two pitchers. One ruler. One clear winner....

Removing Stains Simple Guide
Ever seen a chart so useful you instantly want to save or share it? This “Removing Stains” graphic nails it....

Apple’s Revenue Chart VS Tech Companies
This chart hits you right in the wow-factor glands. Apple’s 2022 revenue was $394.3B — equal to Adobe, Nvidia, Netflix,...

🔥 Ignite Creativity: S.W.I.P.E.S. Email (Friday June 2nd, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge💰 A fun email for Friday. I hope you enjoy!Edition:...