Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Miller Shirts Ad Using Only Imagery and Pricing
For very visual products such as clothing (shirts in this case) you don't need to add a lot of copy....
Updating a Google Presentations slide to be better
Updating a Google Presentations slide: BEFORE: - Just a random list of things about an extract. - No action step....
Microsoft Teams vs Slack
This is a great chart that shows the dramatic growth of Microsoft Teams vs Slack over the last few years.
"Meet Skimpy Wiring" Ad
This was a magazine ad showing the dangers of skimpy wiring and it's potential to catch fire, by showing a...
Brain density of humans vs elephants vs chimpanzees image
These are great images demonstrating how dense the neurons are in the brains of elephants vs humans. This is a...
Supercar rental "price comparison" chart
This is how a supercar rental company breaks down the cost of renting vs owning.
Explaining Monitor Refresh Rate
This is a great image that takes a technical topic (monitor refresh rates) and just SHOWS the reader what the...
Scammy "Chin Reducer" Ad
While this ad is for a product that we're 99.999999% doesn't work at all, the ad itself is intriguing.
One Pair of Sunglasses for All Kinds of Days (SunSensor)
This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them. Even...
Clever IKEA Sleep Ad
This is a clever ad by IKEA promoting good sleep by having good pillows.
Ford Regular Vs Giant Vans Ad with Great Imagery
This cleverly shows how much larger one van is than the other. Super easy to understand.
Neville MedhoraImage in iMac vs image in Zoom and MacBook Air
This was a before/after on a sales page that was split test, and the 'B' version overwhelmingly won!
Coke "Post Thanksgiving" Ad with Image Markup
This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image)...
"It Shouldn't Take An Act of Congress" Volvo Saftety Ad
This is an ad from the 1970's when car safety standards were under heavy scrutiny to get better, and Volvo...
Wall Street Journal Twitter Ad
A simple and nice Twitter ad for the WSJ that says “Less Speculation. More Information.”
Regular Fit vs Athletic Fit Shirts
State & Liberty is a brand that makes dress shirts for athletes. If you're thinking, "Is that specific fit really...
How long it takes to forget chart
This is a cool little chart called the "Ebbinghaus Forgetting Curve." in one little image it shows how long it...
The S1 Club's Before + After Explainer Image
The S-1 Club helps you learn about companies before they go public. In their ProductHunt launch, they used this explainer...
Funny Chart About Writing Ideas Out
This is just a funny take on how when you're up at 2am thinking about an idea, it seems so...
Austin Shoe Hospital Email with Before/After Pics
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before...
CrewFire nice and clean homepage
This is a nice and clean homepage for a SaaS product. Very simple to read down the page.
"Best Time For Braces" clever billboard
This is a funny billboard showing the perfect time for getting ugly braces is when it's acceptable to cover them...
How To Argue Hierarchy Pyramid
This is a cool image that simply shows how people argue, and where that type of argument lays on the...
2020 is almost over (Copywriting Course)
Here's an image that was made for one of Copywriting Course's Black Friday email campaigns. It highlights how much of...
