Prospect Research Diminishing Returns

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prospect research diminishing returns

Every SDR wonders: “Am I spending too much (or too little) time researching prospects?”
This simple chart answers that perfectly. It shows efficiency peaking around 7 minutes, then starting to drop—the sweet spot visualized.

Marketing analysis

This is a powerful internal comms graphic. It’s clean, data-driven, and instantly relevant to its audience. It teaches without preaching. Sales reps get a quick visual of when to stop digging and start dialing.

Why it works

  • Clear visual curve explains “diminishing returns” instantly
  • Speaks directly to SDR pain: time management
  • Uses time-based data (minutes) so it feels practical
  • Simple, blue design keeps focus on message

Examples

  • Gong visuals show call efficiency peaks around 45 seconds of talk time before engagement dips
  • HubSpot training slides chart “email follow-up frequency” effectiveness curves
  • LinkedIn Sales Navigator nuggets highlight optimal prep times before outreach

Analyzed by Swipebot

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