Pick One Project, Get Skyscraper Results
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The image is brutally simple: one huge blue skyscraper labeled “Staying focused on one project.” Then a tiny strip mall labeled “Chasing lots of ideas at once.” Same ground, wildly different height on the results axis. This is the math of focus: depth beats dabbling every time.
The Psychology Behind It
Every new project taxes your brain with setup costs: decisions, tools, people, context switching. That overhead never compounds. But when you keep stacking effort on a single project, each hour lands on an existing foundation. Systems get tighter, messaging sharpens, distribution compounds. Same energy, skyscraper-sized payoff.
How To Build Your Skyscraper Project
- Pick one project that can directly make money or leads in 90 days.
- Define a single metric that equals “height” for you: revenue, users, booked calls.
- Say no to every shiny new idea until this project hits a clear milestone.
- Schedule skyscraper time: 2–3 daily hours where you touch nothing else.
Creative Variations
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