Porsche Makes Health Sound Fast

Sometimes the best way to sell luxury? Don’t sell it. Instead, make it sound like common sense. That’s exactly what Porsche did here with this cheeky “doctor’s orders” ad. It turns a high-ticket purchase into a simple act of self-care.

Why it works

• Reframes extravagance as necessity (“Your health depends on it”)

• Uses humor to lower resistance to a pricey item

• Taps into authority bias by mentioning a doctor

• Starts with a conversational hook that sounds like friendly advice

Examples

• Apple’s “Get a Mac” campaign: humor + relatability to disguise premium pricing

• Peloton ads that blur the line between luxury and “health investment”

• Michelin’s “Because so much is riding on your tires” reframes safety as priceless

Creative Variations

Hand-drawn pen style

Classic 1950s print ad

Futuristic style

Funny style