This donut chart screams one thing: local buyers care where you are and whether people trust you. Location dominates conversions, but reviews are quietly nipping at paid ads’ heels.
Turn This Into Local Sales
Treat your map pin and review profile like your homepage. Max out your local listings, ask every happy customer for a review, then aim paid ads at people already nearby and searching.
What The Chart Really Says
- 61 percent of conversions come from simple location and proximity.
- Paid ads and offers pull 22 percent, but cost real money.
- Reviews and ratings grab 13 percent and behave like a compounding asset.
Brands Banking On Location Plus Reviews
Starbucks drives foot traffic by pairing "near me" search visibility with thousands of fresh Google reviews around each store.
Domino's boosts local orders by combining tight delivery zones with aggressive review requests after every online pizza order.
Creative Variations
Analyzed by Swipebot
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