Putting a hard rule on your community to join

Consumer Club doesn’t let just anyone in. To join, your company has to make at least $1M ARR. That one rule instantly changes the vibe—from "anyone can join" to "only serious players here."

The Marketing Power of a “Barrier”

This image shows more than a signup gate—it’s a filter that builds brand value. By requiring results, the club positions itself as elite, not exclusionary. Members know everyone inside is legit.

Why It Works

• Exclusivity boosts perceived value
• Clear qualification = built-in trust
• FOMO drives applicants to level up
• It signals status without saying it
• The rule makes the offer self-selecting

Examples

• YPO: must lead a $13M+ company
• EO: $1M+ revenue to join
• Hampton: $3M+ business sale or $1M+ yearly revenue
• Soho House: application and approval-only model