This visual nails a classic marketing move: making big numbers feel real. Instead of saying “a supertrawler net is 1 km long,” the designer stacks it against a jumbo jet and the Eiffel Tower. Instantly, your brain goes, “Whoa, that’s massive.”
This is why "banana for scale" or "quarter for scale" is so popular.
Why it works
Anchors abstract numbers to familiar visuals
Helps the audience feel scale, not just read it
Taps into cognitive shortcuts (anchoring and relatability)
Visually simple, instantly scannable
Examples of this trick
Tesla: “0–60 mph faster than a Porsche.”
Dropbox: “Your files, accessible anywhere—like having a USB stick in the cloud.”
Apple: “As thin as a pencil.”
AWS: “Processes more data daily than Netflix streams in a week.”
Creative Variations
Try swapping icons: skyscraper, football field, roller coaster, or banana for comparison.
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style