Remington Typewriter "Bragging" Ad

Remington didn’t just sell typewriters. They sold leadership.

This old ad took a “we built the industry” angle and backed it up with proof — claiming Remington originated the typewriter and revolutionized office work worldwide. That’s pure authority marketing at work.

Why It Works

• Claims market leadership — frames Remington as the default choice.
• Uses repetition — “Remington leads” appears multiple times to hammer the brand into memory.
• Lists product innovations — proof they actually earned that leadership.
• Connects to business growth — ties the product to success, not just letters and documents.

Examples

• Apple’s “Think Different” positioned them as the innovator for creative minds.
• Tesla touting its first-to-market EV breakthroughs.
• HubSpot calling itself “the creator of inbound marketing.”
• GoPro marketing itself as the “pioneer” of action cameras.