Remington Typewriter "Bragging" Ad

Print Ads
Oct 10, 2018
old-remington-typewriter-ad
Dang Remington......bragging much about your typewriters?? This ad serves as a reminder to the public that Remington essentially founded the typewriter industry (Remington then shut it's doors in 1955).

Image Description

The vintage ad features bold text proclaiming "Remington Leads," highlighting the company's pioneering role in the typewriter industry. It emphasizes Remington's contributions to business growth and showcases an illustration of a classic typewriter.

Positive Aspects

This advertisement effectively showcases Remington's pride in their historical achievements and innovations in the typewriter industry. The bold headline and structured content convey authority and leadership, while the illustration adds a nostalgic touch that highlights the product's significance.

Key Takeaways

  • Industry Pioneer: Remington claims to have originated the typewriter industry and led advancements in writing technology.
  • Global Influence: The ad emphasizes the widespread adoption of Remington typewriters across various countries and industries.
  • Product Innovation: It highlights specific models like the Self-Starting Remington and the Accounting Remington, showcasing innovation in efficiency and functionality.
  • Business Impact: Remington's typewriters are portrayed as essential tools for modern business operations, enhancing productivity in fields like correspondence and bookkeeping.

Additional Insights

Remington's bold claims in this ad echo the competitive spirit of the early 20th century when companies often touted their innovations as revolutionary. It's a reminder of how branding and product identity can shape a company's legacy. Plus, the ad's tone—bordering on boastful—adds a layer of charm, as it reflects a bygone era of marketing bravado.

Join Copywriting Course!
Write. Learn. Take action.
Join Now →