Most TV ads talk about “anti-glare technology.” Samsung just shows it. This ad takes a scary movie moment and ruins it with a lamp reflection—something every movie lover can relate to. Brilliant and funny at the same time.
Why It Works
- Visual storytelling: No jargon, just one image that tells the whole story.
- Relatable pain: Everyone hates light reflections on screens.
- Humor + relevance: Juxtaposing horror with household reality grabs attention.
- Product as hero: The Samsung QLED TV is the fix without needing a hard sell.
Other Smart “Show, Don’t Tell” Ads
- Apple highlighting photo quality through comparative night shots.
- Dove showing real women's skin textures instead of retouched models.
- Volvo’s “Epic Split” video proving stability with a live stunt.