Scrabble Turns Words Into a Love Story

Scrabble’s ad doesn’t just show the game. It tells a story—literally built out of Scrabble tiles. This print ad creates a romantic mini-narrative using wordplay, showing how simple phrases can become emotional connections.

Why It Works

• Product as hero: The Scrabble tiles are the story.
• Emotion-driven: A love story taps into universal feelings.
• Visual storytelling: The layout looks like a poem or screenplay, but all made from the product.
• Wordplay magic: Each overlapping word shows creativity—exactly what Scrabble sells.

Examples of This Idea in Action

• Coca-Cola’s “Share a Coke” names connected people emotionally.
• Lego ads show stories built from bricks, not copy.
• Spotify Wrapped uses user data to tell personal stories.

Creative Variations