SwipeFile

Social proof in this old school Goodyear headline

Feb 17, 2022
Print Ads
goodyear tire ad
“You’ll see why they’re on so many 1970 cars” What a powerful statement. I wonder if it primed the reader to start looking at tires to see if the ad was right. Even more powerful social proof if that's what happened.
how-rich-people-pay-no-taxes

How Rich People Pay No Taxes

This comparison image shows how rich people avoid paying taxes by using stocks as collateral to borrow money.

Aug 9, 2024
Advice
Before and After
Images
vest-julian-image

Funny vest image with lines

This is just a humorous image, but done very cleanly and nicely by Julian. His blog in general has a ton of cleanly designed,...

Sep 30, 2020
Images
og_ad

How To Create Advertising That Sells by David Ogilvy

This is David Ogilvy's most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising agency. They literally just...

Jul 16, 2020
Ads
Copywriting
Print Ads

Star Story Solution Copywriting Formula For Lead Generation

Introduce the star of the story Tell the star’s story Present the solution that helped the star achieve big things This character-focused formula is...

Aug 8, 2017
Copywriting
Formulas