Social proof in this old school Goodyear headline

Feb 17, 2022

“You’ll see why they’re on so many 1970 cars” What a powerful statement. I wonder if it primed the reader to start looking at tires to see if the ad was right. Even more powerful social proof if that's what happened.

Copywriting Course

Black Friday Sale!

Use code BLACKFRIDAY for 50% off + 2 extra months

Bartlett Tree Experts Direct Mail

This unique piece of direct mail shows you where Bartlett Tree Experts have trees they have taken care of in your neighborhood so you...

Gary Halbert Always Find A Market First

“You must always find a market first.... and THEN concentrate on a product!”

Jul 12, 2017

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Mastering interviews can be tough, but this cheat sheet simplifies the process with common questions and valuable tips for crafting impressive answers.