Starting a 1.7million reader email list with Sam Parr of TheHustle

Sam Parr took The Hustle from zero to 1.7 million daily readers by doing one thing better than most: writing stuff people actually want to read.

Marketing Analysis

Sam didn’t start with fancy tech. He started with attention. He wrote headlines that punched you in the face (metaphorically), told engaging business stories, and built trust day after day. Then he turned that attention into a thriving media business and community.

Why It Works

• Clear, casual writing = wider reach
• Consistent tone = brand loyalty
• Focused niche = rapid growth
• Data-driven validation = fewer flops
• Community events = deeper reader bonds

Examples

• Morning Brew hit 4M+ subscribers using punchy, plain-English writing.
• Milk Road grew to 250K readers in months by mimicking this formula for crypto.
• The Skimm used the same consistent, conversational style to attract 7M+ readers.