Steve Job 1983 MacBook Strategy Speech.
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In 1983, Steve Jobs pictured a “book-sized computer” long before it was possible. While Apple’s $10,000 office machines kept money rolling in, the vision is what sold people. Apple wasn’t just selling computers; it was selling the future.
Why It Works
- People buy dreams, not specs.
- A bold vision builds hype before the product exists.
- Short-term profits fund long-term innovation.
- Consistent storytelling makes progress look inevitable.
Examples
- Tesla sold 400,000 Cybertrucks before production started.
- SpaceX pitched Mars colony plans while launching satellites.
- Dyson teased bagless suction before it existed.
- Nike sells “athletic greatness,” not just shoes.
Apple’s genius move: turning a fantasy into a roadmap for desire.
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