Supercut directly links their competitor and calls them out for being free

Supercut pulled a wild move. They literally tell visitors, “We’re not free—but Loom is.” And then they link to Loom’s free plan. Most brands would never dare, but this confidence is exactly what positions Supercut as a premium player.

Marketing Analysis

By redirecting “free” seekers to Loom, Supercut filters its audience. They instantly attract customers who value quality over cost. Plus, they stand out by being radically transparent about their pricing and positioning.

Why It Works

• Signals confidence and authority in a crowded market
• Filters tire-kickers before signup
• Creates instant contrast with Loom's free option
• Strengthens premium perception through honesty

Examples

• Apple never competes on “free”—they sell better experiences
• Notion limits free tiers to upsell team plans
• Basecamp publicly tells users, “We’re not trying to be cheap”