Friday, July 12th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

Look at this insane stat that shows barely 2% of people reading Reddit post:

This backs up the concept of The 90-9-1 Rule that states:

90% of people just lurk:

9% of people casually participate:

1% of people create most content:

Let that sink in next time you consume or make content. It's 1% or 2% of the people you're listening to.

Wisdom:

This interview was so full of awesome nuggets (read my personal notes from it here):

How to scale up a business with Ayman Al-Abdullah (lessons from getting to $100m/yr). Watch it on YouTube here:

Ayman Al-Abdullah was the CEO of AppSumo who got it on track to doing over $80m in a single year, then became a meme lord, then started Agoge Consulting and is doing great getting CEO’s as clients.

Interesting:

This is The Austin skyline only 2 years apart seen from my balcony:

I tried to line up the picture better here:

Pretty crazy that's only 2 years.....and you can't even see a bunch of other buildings and construction being blocked out by all the other buildings 😳

Picture:

Here's me and my buddy doing handstands on the beach over 4th of July!

That's me on the left!

Essay:

I thought this was a super cool way to scout for business as a new freelancer:

This guy goes around updating people's YouTube thumbnails for free. This has two big benefits:
1.) Shows the person your work.
2.) Shows OTHERS your work.

Check out what he sent:

What a great way to start building a portfolio of work AND grabbing eyeballs of potential customers!

Splurge:

This is every piece of software we use to run SwipeFile and CopywritingCourse.com:

Camtasia for video editing.
Video studio rental in Austin for interviews.
Home studio for doing podcasts and recording trainings.
Canva for images.
Convertkit for email.
InvisionCommunity for CC Members area.
WPengine for hosting.
Awesome Screenshot for screengrabs.
Google Docs (free) for notes.
Slack (free) to connect with employees.
Hypefury for scheduling social media posts.
Zoom for Office Hours.
Focus45 to keep focus.
Calendly for scheduling meetings.
ChatGPT Pro for brainstorming.
Edit any website for showing changes to websites.
Ahrefs for SEO research.
Figma for landing pages.
LeadPages for landing pages.
Framer for our /join page and /agency page.
CaptivateFM for podcast hosting.
Quickbooks for accounting.

Have a great Friday!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"Mindblowing! I got my first $100 gig in just under 24 hours! Thank you, Neville!" -RB

"'m publishing my third book on Amazon thanks to the feedback and support from the mentors and members here who have guided me and held me accountable!" -GP

"I'm finding everything I need to become a great copywriter and marketer. And how to go about getting work too!" -WL

"I want to supplement my current income with content marketing and copywriting, and I believe this is the best place to learn and accomplish these goals." -KK

"Thanks for your headline suggestion. I'm testing it against my original one. Yours is winning by almost 2%!" -TR

"This course offers something of value about every subject related to copywriting and marketing. I'm becoming not only a better copywriting, but a more marketable marketer too!" -KR

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