🎤 SWIPES Email (Friday July 26th, 2024)
Friday, July 26th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
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Swipe:
I love this "Apple Marketing Philosophy" from 1977. It's so simple and clear:
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It really emphasizes to employees that the product and quality is the most important thing.
Wisdom:
I saw this cool chart (not sure who it's accredited to) of how to build a $100m/yr SaaS business for each price range of product.
$100 range: Must be a viral product.
$1,000 range: They start here and increase in price.
$10,000 range: They are targeting B2B customers. Most popular price range for $100m/yr companies.
$100,000 range: Targeting very large businesses.
$1,000,000 range: Going after Fortune 500 companies or gov contracts.
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Here's another similar chart to that one:
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Interesting:
Here's a fun video I did with AppSumo covering:
- My revenue streams.
- How I create content.
- Where all the customers come from.
- Experiments > Businesses
👇🏼 Watch it here 👇🏼
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I think it's a pretty great video to watch (or at least listen as audio in background)!
Picture:
A fun & cheap joy I weirdly love: Getting a carwash!
Going through one of these carwashes is still super fun, like an adult Disney ride 😂
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I go through one near my house and it takes a few minutes to get through, and it's fun to just sit back, relax, and watch all those wipey things rub all over your car!
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Essay:
STILL the best way I've found to organize the day:
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This is the format he's talking about looks like this:
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While almost everything I do is digital, the daily to-do list is my one physical leftover:
• Notes = Digital
• Writing = Digital
• Calendar = Digital
• Daily To-Do List = Physical
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Splurge:
I'm writing this email immediately after our Thursday Office Hours where we hop on a call and live-write and live-review and live-discuss your problems:
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We wrote an email for someone today and he said:
"This is my first time joining, and I already feel like I've got my entire subscription paid back already."
We get so many comments like this we have a whole /wins section just to keep track of the 100+ wins per month we get like this, like:
| Learn More about CC |
Have a great Friday!
Sincerely,
Neville Medhora
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