🎤 SWIPES Email (Friday July 26th, 2024)

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Friday, July 26th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

I love this "Apple Marketing Philosophy" from 1977. It's so simple and clear:

It really emphasizes to employees that the product and quality is the most important thing.

Wisdom:

I saw this cool chart (not sure who it's accredited to) of how to build a $100m/yr SaaS business for each price range of product.

$100 range: Must be a viral product.

$1,000 range: They start here and increase in price.

$10,000 range: They are targeting B2B customers. Most popular price range for $100m/yr companies.

$100,000 range: Targeting very large businesses.

$1,000,000 range: Going after Fortune 500 companies or gov contracts.

Here's another similar chart to that one:

Interesting:

Here's a fun video I did with AppSumo covering:

  • My revenue streams.
  • How I create content.
  • Where all the customers come from.
  • Experiments > Businesses

👇🏼 Watch it here 👇🏼

I think it's a pretty great video to watch (or at least listen as audio in background)!



Picture:

A fun & cheap joy I weirdly love: Getting a carwash!

Going through one of these carwashes is still super fun, like an adult Disney ride 😂


I go through one near my house and it takes a few minutes to get through, and it's fun to just sit back, relax, and watch all those wipey things rub all over your car!

Essay:

STILL the best way I've found to organize the day:

This is the format he's talking about looks like this:

While almost everything I do is digital, the daily to-do list is my one physical leftover:

• Notes = Digital
• Writing = Digital
• Calendar = Digital
• Daily To-Do List = Physical

Splurge:

I'm writing this email immediately after our Thursday Office Hours where we hop on a call and live-write and live-review and live-discuss your problems:

We wrote an email for someone today and he said:

"This is my first time joining, and I already feel like I've got my entire subscription paid back already."

We get so many comments like this we have a whole /wins section just to keep track of the 100+ wins per month we get like this, like:

"The hands-on, personalized feedback and edits are so helpful. I can publish and post everything I write with total confidence." -NR


"1 month old calculator made in Office Hours is ranking on page 1 and rapidly climbing with 50+ ranking keywords." -CS


"I've been getting steady copy work even after maternity leave." -TG

"I helped get a divorce coach client get 3+ clients (over $1,000/client+) after our last Instagram Live." -RR

"This training is like a breath of fresh air. Easy to understand. And I know it will work." -KL

"Every lesson is brilliant, helpful and inspiring." -GC

Have a great Friday!
Sincerely,
Neville Medhora

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