🎤 SWIPES Email (Friday May 24th, 2024)

Friday, May 24th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
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Swipe:
Look at the "ancestors" of our 26-letter English alphabet.
Cool to see how language is constantly evolving!
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Imagine if our alphabet looked like that top line still!
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My name would be:
N e v i l l e ⤵
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Wisdom:
If I was born 200 years ago I'd live in a hot rural Indian village. As a kid I had -6.75 vision, which in the modern age is easily correctable, but back then would limit my work and life options.
Being born in 1980's USA was a gift. We live in a time where comfort is a given, food & freedom is a right, and working from anywhere is possible.
Pretty neat.
Interesting:
I last-minute needed to record short clips for social media, but I forgot to line up an interviewer.....instead I "interviewed myself."
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TBH it worked pretty great!
I sat in the left seat and asked 27 questions in a row, then I sat in the right seat and gave 27 short answers. Then with some basic editing got it sent over for clipping:
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In 1 hour I was able to record 27 clips like this:
One of my best time management hacks:

3 ways to amp up your copy:

Being able to concentrate for a long period of time should be considered a super power nowadays.

The characteristics of someone who does great copywriting:

Picture:
Driving by downtown Austin looks super Mad-Maxish because our old basketball stadium is being demolished piece by piece and it looks badass driving by it!
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It's cool seeing the rectangular structure underneath, because we all knew this building (The Erwin Center) as round:
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Essay:
One thing I always notice on a page is the price of something.
Ultimately it determines so many of our decisions, which is why I personally collect a bunch of pricing structures.
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Pricing is a weird art because it's not always rational:
- If you price too cheap, you signal poor quality.
- But you can also price things cheaper to sell more.
- If you price too high you make less sales.
- But if you price ultra-high it gets more attention.
Pricing really is an interesting blend of science and art!
Splurge:
We're experimenting with video on our sales page, what do you think of this style of video?
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The base foundation for the video was a Google Presentation I made of 107 slides, then turned it into video format:
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I'd love to know if you think video is:
A.) Good :-)
B.) Bad :-(
C.) Could use some work on specific parts (let me know)!
Have a great Friday!!
Sincerely,
Neville Medhora
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