Teach Don’t Hand Out: The Benjamin Franklin Way to Build Loyalty

Ben Franklin nailed a marketing truth before marketing existed: help people help themselves. His insight applies perfectly to how brands should treat their customers.

Marketing Analysis

Instead of making things too easy, great marketing empowers users. Don’t hand out freebies with no follow-up—equip people with knowledge or tools that make them better. That creates trust, pride, and long-term value.

Why It Works

• Builds loyalty through empowerment
• Creates real transformation, not dependency
• Increases word-of-mouth because success stories spread
• Makes your product part of their growth journey

Examples

• Duolingo motivates users to learn daily with streaks, not shortcuts
• HubSpot gives free CRM and teaches you inbound marketing
• Nike’s “You Can’t Stop Us” campaigns push self-belief, not discounts

Creative Variations