After 4 years of doing onboarding calls, I have them down to typically 10 minutes on average and much more effective than they used to be at 40 - 60 minutes.
No small talk, no slides, no bs about the weather, no upsells, no selling the product.
Here's the "script":
You:
Hi! Thanks for hopping on the call, how can I help?
Them:
List pain points.
You:
Make a mental note and answer them in order of importance.
You:
After questions are answered, ask if they have any other questions.
You:
If no questions, share a couple guides and a Slack Connect along with one cool thing that might be helpful for them given their situation.
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The end.
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This works a million times better than small talk about the weather, dealing with meeting recorders, bringing in stakeholders, or any of that other bs because that's what every other company does.
You just say hey I'm x, I'm here to help you solve your problem, let's go.
All your competitors are doing "sales" calls but you're solving problems.
It's an easy win
Most teams drag new users through long demos and salesy onboarding calls. Chris Frantz flipped that script—he cut his calls down to 10 minutes flat and made them way more effective.
Why the Short Call Crushes It
- Focus beats fluff: Speed forces clarity.
- No selling: Builds instant trust.
- Predictable process: Easy to repeat and train.
- Customer-first: Solves pain points, not pitch decks.
Where You’ve Seen It Work
- Loom’s onboard videos are under 5 minutes.
- Slack gets new teams productive in less than 10 minutes.
- Superhuman’s 1-on-1 onboarding is laser-focused on usage.
Short. Useful. Repeatable. That’s how 10 minutes wins customers faster than an hour.