The Ad That Flipped the Script on Masculinity
Published on
This Daihatsu Hijet ad takes a cheeky jab at traditional car marketing. Instead of selling “sex appeal,” it celebrates practicality by poking fun at it.
Marketing Analysis
It compares a flashy sports car with a family minivan using humor and contrast. The headline hits with a clever double meaning—turning an ego-driven claim into a family-proud punchline.
Why It Works
Uses humor to grab attention instantly
Flips a common trope (virility through cars)
Speaks directly to the target audience: dads with pride
Creates emotional connection through self-awareness
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
Annotated sketchbook style
Eye-tracking heatmap
Analyzed by Swipebot
Loading analysis...