The Billboard Cats Can’t Resist

This Dreamies billboard is next-level clever. It shows a bag of cat treats, but what steals the show are the plastic cats climbing all over the sign trying to get to it. It’s visual storytelling that makes anyone driving by instantly get the message: cats go wild for Dreamies.

Why It Works

• Instant story: You know exactly what’s happening at a glance.
• Emotional trigger: Cat lovers feel amused and connected.
• Contrast: The bright yellow bag pops off the clean background.
• 3D attention grabber: The fake cats break the “flat ad” expectation.
• Brand synergy: The playfulness matches Dreamies’ tone perfectly.

Real-World Examples

• IKEA used 3D “escape room” billboards to show off room designs.
• Coca-Cola made 3D digital billboards of soda bottles pouring on rooftops.
• McDonald’s turned fries into crosswalk stripes for visual impact.

Creative Variations