The Formula For Marketing Influence

This image shows a simple but powerful formula every marketer should know: your success = number of people × influence over them × their buying power.

Marketing Analysis

Influence isn’t just about how many followers you have. It’s how much trust and persuasion power you hold, multiplied by whether your audience can actually afford to buy. Each multiplier matters — if any number is zero, the result is zero.

Why It Works

• Captures the core marketing equation: audience × authority × affordability
• Turns abstract “influence” into a measurable idea
• Forces focus on high-value segments, not just big ones
• Encourages marketers to build trust, not just traffic

Examples

• MrBeast: massive reach × high trust × wide buying power = record merch drops
• Apple: global audience × strong brand power × premium buyers = massive margins
• Niche educators: small audience × huge trust × high-ticket offers = strong income

Creative Variations