The Friars Club Text Message Ad

Event Marketing
Mar 28, 2018
friars club
SwipeBot

Image Description

A framed image of a text message conversation between two people discussing details for music nights at The Friars. The messages humorously end with "I love you Dave xx."

Positive Aspects

The use of a text message format for advertising is both creative and relatable. It engages viewers by mimicking a familiar, everyday communication style, making the ad feel personal and informal.

Key Takeaways

  • Unique Advertising: Using a text message format creates a casual and engaging approach to event promotion.
  • Relatability: The conversational tone makes the information accessible and memorable.
  • Clear Details: Dates and performers are clearly listed, making it easy for potential attendees to plan.

Additional Insights

This ad cleverly blurs the line between personal communication and marketing. It adds a touch of humor with the closing message, "I love you Dave xx," which can make viewers smile and feel a connection to the venue. It's a reminder that advertising doesn't always have to be formal to be effective.

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The Friars Club Text Message Ad | SwipeFile