The Power of a "Hidden Problem" Visual

This Zerorez ad nails attention-grabbing design with one simple trick: showing what’s invisible. The magnifying glass revealing hidden dirt in the carpet instantly gives you the “ick” feeling—and makes the $129 cleaning deal feel like relief.

Why it works

• Visual contrast: half dirty, half clean = instant storytelling
• Emotional trigger: disgust plus relief drives action
• Clear seasonal hook: “Fall Refresh” ties into timing and freshness
• Specific offer: “3 Rooms for $129” is crystal clear and easy to say yes to

Real-World Examples

• Orkin ads show close-up bugs to spark urgency
• Colgate uses hidden tooth damage visuals to sell prevention
• Dyson shows microscopic dust to make “powerful suction” feel essential

Creative Variations