The problem of being really wealthy

Just like investing, how you market should depend on your current “wealth” — the time, money, and audience you’ve got right now. Early on, you hustle for every lead. Later, you optimize and scale.

Marketing Analysis

When you’re small, you trade sweat for growth: cold outreach, DMs, content. As you build traction (capital), your strategies shift toward leverage: paid ads, automation, partnerships. The playbook evolves as your resources grow.

Why It Works

• Matches effort to impact depending on stage
• Keeps you from wasting time on tools you can’t yet afford
• Builds compounding returns as you scale
• Forces focus on leverage over time

Examples

• Startups do founder-led sales before hiring reps
• Small creators reply to every comment before hiring community help
• HubSpot shared tons of free content early on, then scaled ads after raising funds
• Solo freelancers post on LinkedIn daily before moving to paid lead gen