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The Reality of Getting Rich by Selling Your Company

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Advice
Social Media
·
Updated on Nov 8, 2025·
by Sam ParrSam Parr
thesamparr
Sam Parr
@thesamparr·Oct 1
Link to tweet

I think if your plan on getting rich is selling your company...you're gonna have a bad time.

Its SO rare.

jasonlk
Jason ✨👾SaaStr.Ai✨ Lemkin
@jasonlk·Oct 1

Caught up the other day with a founder that had an M&A offer that would have made him $130,000,000 in 2022

Today, they can’t raise another round and are a bit stuck

Just a reminder how thin liquidity is in 99% of start-ups

It’s there, and then, oftentimes, it’s gone

Most founders daydream about selling their company for millions. Sam Parr’s tweet hits that dream with a splash of cold water: if your get-rich plan depends on selling, you might be in trouble. It’s not negativity—it’s realism.

Why this message works

  • It flips the common “build to sell” script.
  • It’s simple, direct, and relatable.
  • It focuses attention on business fundamentals: profit, cash flow, and endurance.
  • It builds trust through blunt honesty.
  • It uses scarcity (“so rare”) to land the point hard.

Real-world examples

  • Basecamp stayed private and profitable for 20+ years.
  • Mailchimp bootstrapped to $700M annual revenue before selling only after decades.
  • Patagonia’s founder literally gave away the company instead of cashing out.
  • Gymshark grew from a garage brand to billions without VC money.

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