The Reverse Psychology Billboard That Hires Attention

NomNom Comfort Food nailed attention marketing with this bold banner: “WE ARE NOT HIRING.” It’s loud, funny, and confusing enough to make you stop and look twice.

Marketing Analysis

Instead of blending in, they flipped the usual message. Everyone’s seen “Now Hiring” signs — few have seen the opposite. The unexpected twist grabs attention instantly, a classic example of the Von Restorff effect (things that stand out get remembered).

Why It Works

• Uses pattern interruption to stop people scrolling or walking by
• Humor makes it memorable and shareable
• Builds brand personality with confidence and wit
• Converts curiosity into engagement — people will look them up out of intrigue

Creative Variations