The sales hack big brands don’t want you using…

Ever seen a pricing table that made one option feel so obvious it was almost impossible not to click “buy”? That’s the power of comparison charts. Nev shows in his short video how a few rows and checkmarks can make your product the automatic winner.

Why It Works

• Comparison kills confusion and creates clarity.
• Checkmarks visually prove your product wins.
• The “missing features” in other products nudge people toward yours.
• It reduces decision fatigue by framing one choice as smart and safe.

Examples

• Apple lists iPhone models side-by-side so the newest one shines.
• Dropbox’s pricing chart highlights “Most Popular” to push users up a tier.
• Adobe’s “Creative Cloud for Teams” emphasizes value over the individual plan.
• Mailchimp shows feature gaps between free and paid tiers to drive upgrades.