The Simple Bracket That Sells Action

This image nails one of marketing’s biggest truths in one visual: if you try, you might win. If you don’t, you definitely lose. It’s a tournament bracket of effort and outcome.

Why It Works

• Simple visual logic everyone instantly understands
• Turns a vague idea (“you miss 100% of the shots you don’t take”) into a concrete diagram
• Zero fluff, just clarity—perfect for social sharing
• Taps into FOMO and logic at the same time

Real-World Examples

• Nike’s “Just Do It” slogan—built an empire on the same idea
• Dropbox’s early beta invites—simple “try it and see” messaging fueled viral growth
• YouTube creators’ “hit publish” mindset—only creators who try grow an audience

Creative Variations