
This comic sums up the streaming era perfectly. Back in 2012, Netflix made watching shows online simple and affordable. We left illegal downloads behind. Fast forward to today, and every network has its own subscription. Suddenly, convenience turned into frustration — too many platforms, too many paywalls.
When you make something easy and affordable, people are happy to pay for it. But make it complicated, and they’ll find workarounds. The lesson? Simplicity sells better than exclusivity.
Netflix began as the single go-to streaming hub, but competition and content splits fragmented their offering.
Disney+ launched its own service to control its IP, forcing fans to subscribe separately.
HBO Max and other major players like Paramount+ each introduced unique platforms, scattering viewer loyalty.