🎤 The SWIPES Email (Friday, March 7th, 2025)

Friday, March 7th, 2025
​An educational (and fun) email by Copywriting Course. Enjoy!

Swipe:

I'm a biigggg fan of "Show Don't Tell" and this YouTube email NAILS it!

​This great email from YouTube doesn't need a lot of copy because it simply show gif's of the features in action.

An overall great email notifying people of cool upgrades!

See how each feature is just literally demonstrated in the gif??

Wisdom:

I was doing a talk with my buddy Sam Parr and a random formula he had was finding your value an influencer in a specific field it was:

It basically takes 3 things:​
- Influence over your audience
- Their buying power
- Size of audience

...and multiplies them together to get a rough estimate if you're valuable as an influencer.

For example if you have a big audience of people, but they have low purchasing power...that's not as good as having a smaller audience but with HUGE purchasing power.

Here's a pic from stage:

Me goofing around on stage 😂

Anyhow....neat formula!

Influence Over Your Audience
X
Their Buying Power
X
Size of Your Audience
= = = = = = = =
Your Value As An Influencer

Interesting:

Speaking of that conference, our buddy Nick Gray takes you backstage with Sam Parr and others at the Newsletter Marketing Summit to show you what happens in the halls:

Picture:

Also at that Newsletter Marketing Summit I took a bunch of notes.

I sincerely apologize for my bad handwriting (even ChatGPT was like "damn this is hard to read...) 🤣

Page 2:

Page 3:

Page 4:

Also right after that conference we had a bunch of friends in town so did a little meetup with the fams!

Essay:​
​
One thing I think many people have missed about CopywritingCourse is that we're actually mostly a SERVICE not a course!

It works like this:

Basically we take your first draft of a piece of marketing, then multiple people review/re-write, and it ends up being much stronger:

I actually think a "service" component is almost a must-have for anyone selling a course now, as free information is better than ever.

We've also long been fans of weekly Office Hours where people collaborate live and update pieces of their marketing:

Splurge:

I am running an experiment starting next week on a signup form on SwipeFile.com. It's a form we have underneath all the swipes, it looks like this:

The conversion rate on average is 0.76%, peaking at 2.98%.

For an average week it's roughly 1.79%. See the stats:

However, I wanna get this to a consistent 5% conversion rate or more!

Here's a super crappy mockup of how it'll look shortly:

It will offer the reader FOUR different cool downloads if they signup, plus our weekly newsletter (which you're reading right now).

I will report back with the findings of this A/B test in 2 weeks.

What do YOU think?? Will this:

A.) Increase signups

B.) Decrease signups

C.) Do nothing​
​
Reply back to this email and lemme know!!​
​Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

​
We also do weekly Live Reviews each week....we clip them up for members to watch:

We take a confusing landing page, and are step-by-step making it easier for people to buy ​Link​

I'm getting very good open rates (~60%) for cold emails sent to plumbers, but literally 0% response rates. What's wrong with my email content? ​Link​

Making a plan to get sponsors for Instagram content. Creating a plan of attack for reaching out to the right people ​Link​