This Book Will Teach You How To Write Better – by Neville Medhora

This book cover is a masterclass in clear, confident copy. No fancy design. No clever gimmicks. Just a direct promise: “This Book Will Teach You How To Write Better.” And guess what? That line alone does most of the selling.

Marketing Analysis

The brilliance here is in simplicity. The title is the sales pitch. It tells you exactly what you’ll get and who it’s for. The handwritten look and humor (“short, effective, and kind of offensive”) make it personal and human.

Why It Works

• Ultra-clear benefit (no thinking required)
• Authentic tone that feels like one person talking to another
• Visual proof through handwriting = personal touch
• Humor makes it memorable and likable
• Confidence builds trust instantly

Examples

• The Subtle Art of Not Giving a F:* direct title, clear attitude
• Atomic Habits: simple title, straight benefit = bestseller
• 4-Hour Workweek: one promise that defines the dream
• Copywriting Course: sells clarity with its name alone