This Van Outsmarted Lamborghini’s Marketing

Sometimes the best way to sell is to poke fun at your competition. Daihatsu’s ad claims their van “picks up five times more women than a Lamborghini.” Funny, honest, and completely memorable.

Marketing Analysis

This ad flips the luxury car trope. Instead of promising status, Daihatsu sells practicality with humor. It turns an obvious disadvantage (a slow boxy van) into a relatable advantage (you can actually fit people in it).

Why It Works

Uses humor to grab attention instantly
Contrasts expectations—luxury vs. practicality
Turns a weakness into a playful strength
Speaks directly to real-world utility

Examples

Dollar Shave Club’s launch video mocked overpriced razors and went viral
Avis’ “We’re number 2, so we try harder” flipped their lower ranking into an asset
Oatly’s “It’s like milk but made for humans” poked fun at dairy giants