3 ways to amp up your copywriting

Neville shares three quick upgrades that can instantly make your writing pop. You don’t need years of practice—just a few smart tweaks that make your words click, stick, and sell.

Marketing Analysis

Good copy isn’t fancy. It’s clear, conversational, and direct. The best writers focus on how readers feel while reading, not how clever they can sound.

Why It Works

• Simple words hit harder than big ones.
• Conversational tone builds trust fast.
• Real examples make ideas believable.
• Short sentences keep attention glued.

Examples

• Apple uses short, crisp lines like “Think different.”
• Wendy’s tweets sound human—not corporate.
• Nike headlines speak in action verbs: “Just do it.”
• Mailchimp writes friendly help text that feels personal, not robotic.
• Basecamp keeps sales pages short, with zero fluff.