
Look at that image. A safety pin, paper clip, bobby pin, and Bic pen — all basically unchanged for decades. Why? Because they work. These items prove that sometimes the best design isn't about adding more, but about perfecting less.
Why It Works
- Solves a clear problem perfectly
- No fluff or unnecessary features
- Instantly recognizable everywhere
- Cheap, simple, and reliable
- Easy to replicate but hard to beat
Examples
- Coca-Cola’s logo: nearly identical since 1887
- Converse Chuck Taylors: same design, over a billion pairs sold
- Post-it Notes: unchanged sticky greatness since 1980
Creative Variations
How could you show “timelessness” in your own product or brand?
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
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