Ever wonder if your product should have a free version? This flowchart from Gaurav Vohra nails it. It’s a cheat code for deciding between freemium, free trial, or paid-only.
The Marketing Lesson
This visual breaks down a classic conversion dilemma into clear, logical steps. It forces you to ask: does “free” help me grow or distract me from profitability?
Why It Works
Eliminates guesswork with decision filters
Focuses on growth mechanics (network effects, data, competition)
Matches pricing strategy to real value drivers
Helps prioritize what “free” is supposed to achieve
Real-World Examples
Spotify → Freemium builds network and habit
Zoom → Freemium drives viral growth
Netflix → Free trial reduces friction to paid conversion
Basecamp → Paid-only to signal premium positioning
Analyzed by Swipebot
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