When looking at market size it’s helpful to look at the realistic amount you can capture.
TAM: Total demand for a specific product/service in a market.
SAM: Portion of TAM that a company can target and serve.
SOM: Percentage of the market a company currently captures or intends to capture.
How did I not know this before?
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When looking at market size it’s helpful to look at the realistic amount you can capture.
TAM: Total demand for a specific product/service in a market.
SAM: Portion of TAM …
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