Translate Wine Jargon Into Buyer Benefits
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Wine ads love flowery jargon. This Graça print ad flips it, line by line, into plain-English benefits. Use this same trick and your buyers will finally understand why they should care.
What This Ad Nails
On the left: puffed-up wine-speak. On the right: what normal humans actually experience while drinking. Every translation answers the only question buyers have: “What does this do for me?”
How To Steal This Move
- List your product’s fanciest features.
- Translate each into a concrete, sensory payoff.
- Keep the benefit short, conversational, even slightly cheeky.
Real-World Benefit Translations
Graça turns intimidating wine terminology into funny, everyday advantages that make the bottle feel friendly and shareable.
Mailchimp rephrases email automation tech into promises like sending the right message at the right time.
Creative Variations
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