This Levi's ad turns a boring product chart into a game. Three guitars on top, three jean fits on bottom, and a simple challenge: "Can you match the guitar with the fit of the jeans?" It’s a micro-quiz, a style guide, and a brand vibe check in one.
Why this layout shreds
- Readership jumps because your brain has to solve the puzzle before turning the page.
- Each guitar screams a different personality, so kids self-select a fit without a sales pitch.
- Only showing legs keeps it anonymous, so anyone can mentally swap themselves into the jeans.
Who's already using this trick
Levi's uses a visual guitar-to-jeans matching game to make teens linger on sizing options instead of skimming past another denim spread.
Old Spice pairs quirky product photos with choose-your-own-adventure headlines so shoppers project their own persona onto a specific body wash scent.
Creative Variations
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