Snug as a Pug: Gandy’s HVAC Ads Go Full Comfort with a Canine Twist - Graphis Advertising, Award Winners Blog
If you can make people say “aww,” you can sell them almost anything… even HVAC. These Gandy ads put pugs and pampered pups front and center to sell one invisible thing: cozy indoor comfort. When the dog refuses to go outside, you know the heat works.
The Psychology Behind the Pug
A bespectacled pug reading the “Daily Dog” and a spa-dog in a pink robe instantly tell a story: inside is better than outside. The headlines riff on “Go outside?” while the copy snaps back with playful dog puns that hammer home comfort. Instead of boasting BTUs and efficiency, the ad shows the end result: a home so perfectly heated even the dog has retired to a life of lounging.
Steal This Doggy HVAC Formula
- Show the pet as the ultimate comfort critic who refuses to leave.
- Use punny, conversational headlines that echo what customers already think.
- Visually exaggerate coziness with robes, glasses, and over-the-top lounging scenes.
Real-World Cozy Canine HVAC
Gandy Installations turns pugs and terriers into homebodies to prove their heating makes staying in irresistible.