What Cartoons Can Teach Us About Brand Longevity

This map shows the longest-running cartoon set in each U.S. state. It’s not just fun nostalgia—it's a masterclass in how to build a lasting brand that sticks in people’s minds for decades.

Marketing Analysis

Every show here owns a unique identity tied to a specific setting—like The Simpsons with Springfield or King of the Hill with Texas. These settings ground the stories, making them evergreen and relatable no matter the year.

Why It Works

• Strong sense of place = instant memorability.
• Consistent style builds emotional connection.
• Timeless themes outlast trends.
• Repetition cements recognition.

Examples

• The Simpsons (35+ seasons): Consistent characters and tone.
• South Park (25+ seasons): Simple animation, sharp identity.
• Arthur (25 seasons): Universal life lessons with steady storytelling.

Creative Variations