What Marketers Really Trust for ROI in 2025
Published on
The chart shows how confident marketers feel about getting a return on investment across popular channels. From content marketing to influencer ads, the colors reveal a big divide between channels seen as predictable profit-makers versus total wildcards.
Why it matters
Marketers are doubling down on what feels measurable and dependable. High confidence in content and SEO reflects a desire for stable, lasting ROI. The takeaway? Flashy ads might grab attention, but consistent value-building strategies win trust—and budgets.
Key Takeaways
- Content marketing leads ROI confidence with most marketers reporting strong or moderate results.
- SEO follows close behind, proving its long-term payoff still holds weight.
- Paid social and influencer marketing struggle with low confidence levels, showing many still view them as risky bets.
Who’s Winning With ROI Confidence
HubSpot uses SEO-driven content to consistently drive traffic and leads with measurable ROI confidence.
Ahrefs invests in detailed guides that build organic reach, boosting confidence in content ROI.
Creative Variations
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